When is Beaujolais Nouveau Day?
Every year wine-lovers around the world wait patiently for November. This is the month when they can celebrate the release of that world-famous wine, Beaujolais Nouveau. Under French law, the wine is released at 12:01am on the third Thursday of every November. And (in normal circumstances) there are parties all over France, and in other countries, celebrating it’s release with fireworks, dancing and music.
It’s Beaujolais Nouveau Time!
The Beaujolais vineyards cover an area of approximately 22,500 hectares and 12 different quality wine-producing areas, or ‘appellations’. So not surprisingly, there will be a lot of celebrating going on. There are around 120 Beaujolais Nouveau related festivals held in the Beaujolais region every year.
The most famous of these is Les Sarmentelles, held in the town of Beaujeu, the capital of the Beaujolais region. Starting on the eve of Beaujolais Nouveau Day, the five-day festival includes wine tasting (obviously), live music and dancing. During the afternoon on Beaujolais Nouveau Day, there are wines and local foods to sample. There is also a tasting competition featuring all twelve ‘appellations’ of Beaujolais. The prize for the winner is his or her weight in Beaujolais-Villages wine. Later on in the evening, a torch lit parade honours the farmers that made the wine. Then at midnight fireworks mark the official release of the new Beaujolais wine, and the revellers drink until dawn. It’s guaranteed to be a festive atmosphere!
The race is on
In November 1951, the ‘Union Interprofessionnelle des Vins du Beaujolais’ (UIVB) formally set the release date. Marketing of the wine capitalised on it’s fast distribution. So the race was on to see who could get the first bottles to Paris. In the 1960s, English clubs rewarded the drivers who returned the quickest and with the most wine. And so it continued. There was more and more media coverage, until by the 1970s it became a national event. Legend has it that some of the transport used to carry the wine included an elephant, a hot-air balloon and Concorde.
Because of all the marketing attention it became necessary to review the shipping date. Eventually, in 1985, the date was changed to the third Thursday in November to take advantage of marketing it the following weekend. Nowadays, the wine is sent to retailers a few days ahead of the release date, with strict instructions not to sell it until 12.01am on the third Thursday.
Beaujolais Nouveau is a young red wine, made from the Gamay grape and bottled 6–8 weeks after harvest. The resulting wine is fresh, fruity, and very low in tannins. However, unlike other wines it is not one that improves with age, so it is best for immediate drinking. Serve it slightly chilled at around 13 °C (55 °F).
We might not have Beaujolais on our Bel-Air Gites doorstep, but we do have an equally wonderful variety of wines and spirits, and delicious local dishes. Food-wise there are so many fantastic Charentais specialities you will be spoilt for choice. Take your pick from oysters, éclade (smoked mussels with pine needles), chaudrée (fish soup), or galette charentaise. Washed down with Cognac or the local Pineau des Charentes.
What are you waiting for? Book your next family holiday with Bel-Air Gites in the Charente-Maritime. Make wonderful memories and lots of new friends in 2021.